What is "Word of Mouth", and what does it mean for your business?

The answer to this question will be revealed by consumer insights specialist Chris Pescott, in an interactive (and fun!) 45 minute session.

What you can expect to learn?
A clear understanding of word of mouth and what it means for business
How to use this medium to drive referrals and new business
How to turn your customers into volunteer sales people
How to measure and manage what customers are saying about your business
How to make word of mouth the most powerful marketing function in your business

Held in Kawau 2, Level 3 of the Viaduct Event Centre.