Show description
The Farmers Santa Parade marks the start of the festive season in Aotearoa, sprinkling magic, song, and dance down Auckland's Queen Street.
Returning for its 93rd year, the much-loved parade is back on Sunday 29 November 2026 from 1pm, with favourite characters, spectacular floats and exciting new arrivals making their Queen Street debut. Arrive early to find your perfect viewing spot, and enjoy pre-parade entertainment before welcoming Christmas with Auckland’s favourite festive tradition.
This FREE family event features the parade’s star, Santa, alongside colourful floats, and beloved characters. The celebration continues straight after at Santa’s Party in Aotea Square from 2.30pm, featuring a special Paddington Bear stage show and a line-up of dazzling entertainment.
Supported by Auckland Live and Auckland Council Events. Proudly supported by Farmers.
