For the last two years, Wellington has led the charge to bring attention to Māori Language Week. It is at this time every year, when hundreds of organisations nationwide invest thousands of man-hours and resources putting together quizzes and activities - dressing offices with Māoriesque paraphernalia and organising meals so people can experience the taste of Māori delicacies.  All of it, to demonstrate their support for te reo Māori.

As New Zealand’s biggest city, Auckland is also home to the largest population of Māori in the world. These are reasons why it was decided that Tāmaki Makaurau should pool its resources and hold some celebrations of our own. This is an opportunity to highlight the Māori language as being essential to supporting the vision that “A thriving Māori identity is Auckland’s point of difference in the world – it advances prosperity for Māori and benefits all Aucklanders.”

It is the first time such a large number of schools, businesses and community organisations in the Auckland region have amalgamated and put resources together to create a series of parades to celebrate the importance that te reo Māori has for all Aucklanders.

Get your whānau, friends and community involved and register at the Te Taura Whiri website to secure your place in the parade! We are encouraging all parade participants to be loud, bright and colourful on the day so come decked in colourful clothing, with banners and other merchandise